Word of Mouth. NHS language use.
Michael Rosen talks with Sara Wilcox, NHS content designer, about how they decide which words to use on the NHS website. Consultant Dr Hugh Rayner describes his initiative to encourage consultants to write letters to their outpatient clinic patients directly and in clear language, rather than via their GP. When it comes to the NHS, communication can be a matter of life or death.
BBC Sounds - 28th January 2020.